The Resort at Port Ludlow

Monday, January 26, 2015

"Talking it Up" for the 12th Man

As a Marketing professional I spend countless hours poring over various social media sites and blog posts trying to find creative ways to reach out to our audience. I’m drawn to social media of all sorts, because…well, it works. There are various platforms with different options that range from fancy and pretty to edgy and informational, all of which can offer tremendous value. However, every once and while I have to step back from the collage of Facebook, Twitter, SnapChat, Instagram, Vine, LinkedIn, WhatsApp, Tumblr and Pintrest and go with a good old word-of-mouth tactic.

Last week I did just that, something so 1995 – I picked up the telephone to do a little “old school” marketing. I called my neighbor (who we’ll call Kim), who happens to be a very enthusiastic golfer, with A LOT of golfer friends, who love to find good deals. With a quick explanation of our 12th Man Golf Promotion (which we started running 12 days from the Super Bowl and includes $12 green fees and $12 cart rentals) and a glance at the weekly weather report, she was amped! She was so excited to share the news with her golfing group of 12 gals, on the course later in the day. That was last Tuesday…

Yesterday afternoon, as I was puttering around my yard in the 60 degree weather, Kim popped out of her house all dressed in her golfing gear and smiling ear-to-ear. She had just returned from a SPECTACULAR day at the Port Ludlow Golf Course with some of her friends. She was giddy about the experience and thrilled that she was able to golf such a beautiful course for such a great price. She thanked me for letting her know about it, to which I replied, “Don’t thank me, Kim. Thank your Seattle Seahawks for that one!”

To make it a little sweeter, Kim informed me that a few more groups of her friends were thrilled to be heading out to golf at Port Ludlow over the next couple of days.

It was encouraging to hear that my 2 minute phone call to a friend did what an e-blast that took two hours to put together would do, and maybe more. Just another reminder to us in Marketing to keep it simple, make it personal and don’t be afraid to pick up the phone every once and awhile.

Friday, January 23, 2015

Want to Linger?

When was the last time you “LINGERED” somewhere? No, I’m not talking about lingering on your couch in your pj’s on a lazy Saturday – but lingered somewhere where you could explore your surroundings and take in new experiences without being rushed. Unplugging in a sense, from all your normal daily routines and agenda’s and plugging in to something new. If it’s been awhile or it’s time to recharge the batteries and seek a bit of different scenery, consider Port Ludlow…it seems to be the hot-spot for lingering these days.

Lingering…relaxing, exploring, tasting, shopping, golfing, hiking, spa’ing, sipping, sitting, talking, bird watching, house hunting… get the picture. These are all things that you can do just around Port Ludlow! Venture out to a neighboring town like Port Gamble and Port Townsend and there is even more to explore! Haunted mansions, antique shops, farmers markets, cideries, wineries, ice-cream shops, the list goes on and on.

All those activities considered I also understand that some people like to LINGER in place, comfortably in a plush robe; snuggled up in front of a warm fire; while taking in breathtaking views. Well, you can do that too….

The Resort is now offering a special LINGER Package – just to make it easy for you. (That’s how we start off your relaxing get-away, by making the first thing easy.) Stay two-consecutive nights (weekday or weekend) in a cozy fireplace room with jetted tub, hand-crafted bath amenities and plush robes. Enjoy The Fireside for breakfast, lunch and Sunday brunch, and tapas-style happy hour. LINGER for dinner and enjoy the daily changing menu and the fireplace while you look at serene Ludlow Bay. LINGER with a Lingering Loganberry Cocktail with Whidbey’s Loganberry Liqueur and Eaglemount Rhubarb Cider. LINGER for a walk on 26 miles of trails in Ludlow or on the golf course. LINGER through the shops at the Marina and lobby of the Inn. And my personal favorite – LINGER at the spa (Ludlow Bay Massage and Wellness Spa) or have them come to your room for an in-room treatment. Ahhhh, sounds amazing. Feel like LINGERING yet?

The Resort at Port Ludlow - The Perfect Place to LINGER